Online courses cover everything from arts and design to business and home cooking. However, for budding entrepreneurs, they have one thing in common: they present an excellent opportunity to generate passive income.
Suppose you’ve been considering formulating your knowledge into a course. In that case, you might be wondering how to share your experiences with the world.
This is where online course creation platforms such as Teachable and Kajabi come into play.
Both Teachable and Kajabi provide everything you need to structure your course and market your material to paying customers. But, which best suits your needs?
Continue reading as we put both software under the microscope.
Teachable vs Kajabi – Pros and Cons
Before getting into the details, let’s start with the advantages and disadvantages of Teachable vs Kajabi to see where they shine and where they might let you down.
Teachable is a beginner-friendly online course creation platform with features such as graded quizzes, certificate creation, unlimited video hosting, basic marketing tools, and more.
- It enables you to create and award course completion certificates.
- You can host unlimited video content on all plans.
- You can create as many courses as you want on all programs.
- It comes with marketing tools such as coupon generation, free courses, and an in-built affiliate marketing platform.
- It’s more affordable than Kajabi, especially if you’re just starting out.
- You can set graded quizzes that control your student’s course progression, making Teachable well-suited to more academic courses.
- On the free and Basic plan, you pay transaction fees, limiting your earning potential and cutting down your profits.
- You can’t sell memberships or digital downloads.
- Customer support is expensive. You’ll only get access to premium support (including live chat) starting from $99 per month on the Pro plan.
- Full website customization (with access to the source code) is only unlocked on the most expensive plan.
Kajabi is a knowledge commerce platform that lets you sell digital products, including online courses. It comes with features such as automated sales pipelines, community building functionality, email marketing tools, and more.
- You get access to a powerful course builder with a wide range of tools.
- It features an in-built blogging engine and a wide range of marketing tools, including email marketing and affiliate programs.
- There’s no limit on video hosting and bandwidth.
- You can automate your sales pipeline to create more efficient sales and marketing workflows.
- It offers excellent tools for enhancing student engagement, including a student community, assignments, more control over student comments, and more.
- It has a high entry cost and no free option. Therefore, it’s better suited to more established sellers.
- On the cheaper plans, you can only create three products, which severely limits anyone looking to offer a broader range of materials.
- The design options for your Kajabi website are a little limited.
If you’re new to online course creation, Teachable has your back every step of the way. Teachable is explicitly designed to make content creation as easy as possible so that you can focus on your creativity and passion rather than the tedious techy side of things.
Teachable provides an in-built affiliate marketing program, payment processing, payouts, taxes, author registration, and more. So you don’t have to cobble together tons of third parties to launch your new venture.
Back in 2013, Teachable started as the brainchild of a single developer in his studio apartment. From there, it quickly grew. Fast forward to 2021, and Teachable now has over 100,000 registered instructors who have collectively processed over $500,000 worth of transactions.
Kajabi launched a year later than Teachable in 2014 and has also attracted thousands of users. Its mission is to simplify online business operations by reducing the number of tools entrepreneurs need to run their companies.
As such, Kajabi isn’t just an online course platform. Instead, you can sell all kinds of digital products and grow your business using its wide range of marketing features. For example, Kajabi covers website creation, payment processing, affiliate marketing, email marketing, and digital product creation. On top of all that, you can set up automated pipelines to simplify your sales process so that you can focus on creating high-quality course content.
Compared to Teachable, it’s the more rounded of the two providers. However, this is reflected in its much higher price tag, and as such, it might better suit more established businesses.
Now that we’ve covered the basics, let’s take a look at Teachable and Kajabi’s core features and see how they compare.
Online Course Creation
As you already know, Teachable and Kajabi both enable you to create online courses, so let’s see how their functionalities compare in this arena.
You can either create and host your entire online school with Teachable or integrate it with an existing domain — the choice is yours.
From there, you can customize your online school experience using Teachable’s power editor. For instance, you can insert multimedia content into your lessons, create coaching sessions, upload as much video as you want to your courses, and more.
Teachable also offers a choice of three templates to help get you started, each of which suits different-sized courses. Once you’ve chosen a template, you can customize the text, colors, and images to make it your own.
Teachable enables you to create graded quizzes with multiple-choice questions. You can also enforce quiz completion and set a minimum passing grade before students can move onto more advanced content. But Teachable’s quizzing options aren’t very sophisticated, as you can only create basic multiple-choice quizzes.
Getting started with course creation is simple with Kajabi — just choose between different product and course templates, including a range of digital products alongside online courses. Kajabi’s course templates all come with pre-designed structures, comprising an introduction, a fundamentals section, advanced tips, and more. If you’re unsure how to organize your online course, this comes in handy. You’ll soon get an understanding of what your course could look like and what elements you might include.
Kajabi’s templates include layouts for the following course types:
- Mini-courses (small and easy-to-complete courses)
- Online courses (longer courses – here, you’ll find templates boasting a range of structures and content types)
- Evergreen training (templates designed to drip-feed content and boost student engagement)
- Blank templates (create whatever you desire from scratch)
Kajabi’s course editor then allows you to add, remove, or move modules and lessons as you see fit. To populate your course, click on an empty element and drag in blocks such as video, audio, text, images, and more. Kajabi partners with Wistia, so there’s no limit on how much video content you can host on your site.
You also have the option to create assessments and quizzes. However, Kajabi isn’t the most flexible course creator in this area. While you can create multiple-choice tests and paragraph-style test questions, you can’t edit examinations in-depth. Also, you can’t generate question banks to draw from, nor can you randomize questions. Another downside is that you can’t set a passing grade for quizzes to control course progression. You can only lock content until a lesson is completed.
Another drawback is that you can’t publish a video and an assessment within the same lesson category. Consequently, students will have to keep clicking ‘next’ just to proceed with the course.
Which Platform Empowers You to Build Better Online Courses? It’s a Tie!
When it comes to online course creation, Teachable and Kajabi adopt similar approaches. Both provide intuitive and customizable templates that can easily be edited and populated with similar content types.
Teachable lets you add code snippets to your courses, which is an excellent detail. With Kajabi, code blocks are only available for your landing pages, product pages, and website. On the other hand, Kajabi has a slightly more advanced quizzing functionality and allows you to sell other digital products.
As such, your personal winner comes down to what you require from your online course editor.
How are your students going to enjoy a course built with either Teachable or Kajabi? Let’s find out.
We’ve already discussed the fact you can control course progression through graded quizzes and minimum completion scores. This might be important to you for encouraging students to treat the content seriously and in a set order.
Teachable also enables you to create course completion certificates using their integrated editor. You can choose from three certificate templates or create your own from scratch. This works wonders for cultivating a sense of achievement and for exuding another layer of professionalism.
Another handy feature is that students can access your courses on the go with the mobile app. They don’t have to be sitting at a desk. They can learn on the bus, in the park, on the train…or wherever else they happen to be!
It’s also worth noting, with Teachable, you can sell single courses, bundles, and even subscriptions. Subscriptions are also the only way you can provide a membership-style service. There are no other membership features such as member’s areas.
Teachable’s community-building tools are also relatively lacking. For example, while students can comment on individual lectures, there’s no way to create a forum-based community inside your online school. You can, however, create more exclusive course experiences via one-on-one sessions or launch a Facebook group (or something similar) as a workaround.
With Kajabi, you can choose to release all your content in one go or drip-feed it over time. You can also lock content behind lessons to ensure students complete your course in a specific order.
While it’s easier to create a more serious learning experience, Kajabi doesn’t enable you to make course completion certificates to reward students. You would have to do this using an external tool such as Canva instead.
Lesson progression also isn’t strictly tied to grades, so while you can make students complete lessons in a set order, you can’t require them to do so at a specific margin of success.
However, where Kajabi really shines is with its student community areas. These are similar to forums and allow students to converse and network with one another without leaving your online school. Needless to say, creating a sense of community with your content at its heart is a surefire way of keeping customers engaged. Of course, your students can also add lecture comments, just like they can with Teachable.
Like Teachable, Kajabi allows students to access content on the go via the mobile app. With Kajabi, you can also create and sell memberships with features and marketing tools built with membership areas in mind.
Which Provides the Better Student Experience? Kajabi!
Teachable and Kajabi both offer features the other doesn’t have. For instance, Teachable enables you to create course completion certificates and graded quizzes, which is something Kajabi lacks. Compared to Teachable, Kajabi limits your control over course progression as you can only require the previous lesson to be completed.
However, with Kajabi, you can create a student forum community directly within your online school and access better tools for managing lecture comments. For example, you can change comment visibility, lock current comments in place, and hide the comment column — which is more than Teachable permits.
That said, on balance, I think Kajabi’s community-building functionality is too big a feature to miss out on, and as such, Kajabi takes the victory.
Once you’ve created your course, it all comes down to the quality of your marketing as to whether you successfully attract customers.
When it comes to marketing tools, this is where Teachable and Kajabi differ the most, so let’s take a closer look at how.
With Teachable, you can create landing and thank you pages for each of your courses and customize them to your liking. You can also design simple upsell strategies by adding specified products to your checkout page.
However, Teachable isn’t too advanced where landing pages are concerned. While you can customize sales, checkout, and thank you pages, the templates follow similar layouts. You can customize the header, fonts, colors, and text, but these three templates aren’t designed to suit a range of sales purposes.
Teachable also comes with basic email marketing, which comes in helpful in sharing announcements and promotions with your students. However, this is where we encounter a few critical limitations. For instance, Teachable doesn’t enable you to segment your audience as thoroughly as Kajabi does. This means you have no choice but to send email campaigns to your whole student body without much personalization. You also can’t send abandoned cart emails.
The template editor for Teachable emails only allows you to edit the copy of your emails or use HTML and CSS to make more substantial layout changes — but, this isn’t as intuitive as Kajabi’s visual email editor.
However, you can create coupons and promotions, and you have access to an affiliate marketing program. Here, you can pay out up to 50% commission to students that refer your content to other paying customers. In addition, you can specify how much commission each individual affiliate earns.
As I’ve already hinted at, Kajabi goes a few steps further with its marketing tools.
Like Teachable, you can create and customize dynamic landing pages. Here, you have over 25 templates to choose from, each of which is designed to suit various purposes—for example, lead generation, sales, policies, announcements, and more.
Kajabi’s email marketing is considerably more robust than its competitor’s. For example, you can customize email templates designed for various sales purchases (including abandoned cart emails!). You can also segment your email list based on their purchases and create custom segments too. This allows you, for example, to segment according to course progression, tags you’ve created, and more.
You can also send one-time blasts or automate entire email sequences based on customer behavior using Kajabi’s pipeline editor. On top of that, you can add personalizations (such as the name of your students) and other dynamic content blocks (such as countdown timers) to your emails.
Kajabi also grants extensive control over your affiliate marketing program. For example, you can edit commission rates, create affiliate reports, and manage your affiliates from a specialized dashboard.
Like Teachable, Kajabi also lets you create coupons and discounts, and you can cross- and upsell from your checkout area.
Which Platform Is Better for Marketing? Kajabi!
Kajabi is hands-down the winner where marketing is concerned. With more advanced email marketing, more landing page customization, and much better segmentation tools, you’re far more likely to enjoy email marketing success.
Plus, Kajabi also introduces automation into the mix with its pipeline editor so that your sales and marketing workflows run in the background. Handy, right?
Reporting and Analytics
As an online teacher and entrepreneur, you’ll need to review how your students are progressing, as well as your sales, engagement, and traffic. With this info to hand, you can address wherever there’s room for improvement in an attempt to optimize operations.
That said, let’s see what Teachable vs Kajabi offer where reporting and analytics are concerned.
Teachable provides course reporting tools, but advanced reports only become available on more expensive plans. The basic reports compile info on lecture completion, video stats, quiz scores, and leaderboards.
With the advanced reporting feature, you can also review student completion rates, which help to highlight where students are dropping off so that you can do something about it.
On the Pro plan and higher, you can also review transaction and upsell reports that show how much money you’ve made on cross-sells from individual courses.
Teachable also integrates with Google Analytics, which is worth accessing for more advanced stats about your website.
Kajabi’s analytics capabilities are impressive and tie in well with its segmentation and email marketing tools.
For instance, you can review lecture completion, course completion, and the results of assignments and quizzes. This is trackable per individual student or product. You can also review video engagement based on total plays and play rate.
Kajabi offers detailed insights into your email marketing strategy with metrics such as click, open, unsubscribe and bounce rates. You can access this info from one centralized analytics dashboard. From here, you can also review your overall net revenue and subscription metrics. In addition, you’ll see general pageviews, how well your offers sold, and how many people opted-in to your courses.
Which Platform Comes with Better Reporting Tools? Kajabi!
Kajabi offers more reporting and analytics capabilities straight out of the box. Because its marketing capabilities are more extensive, you also get more insights into your automations, email marketing campaigns, promotions, and more.
While Teachable offers some of the same analytics, it isn’t as comprehensive as Kajabi.
As much as Teachable and Kajabi try to take care of many aspects of your business, you might need a bit of extra assistance from third-party applications.
So here’s how well Teachable and Kajabi ‘team up’ with others.
Once you’re ready to launch your online school, you may find Teachable’s missing a few tools, most notably high-quality email marketing, automation, and a student community.
In these instances, integrations might make up for some of these shortcomings. For example, Teachable integrates with:
- Circle so that you can create and manage a community
- ConvertKit and Mailchimp for more advanced email marketing
- Other popular apps such as Sumo, Segment, Facebook Pixel, and Google Analytics
It’s also possible to create more integrations with Zapier. Or, you can use webhooks to create your own custom applications.
Kajabi’s list of integrations is disappointingly short. We can list all of its native integrations here:
- Facebook Pixel
Of course, it could be argued that Kajabi is a more comprehensive tool, and, as such, you don’t have to rely on other software as much.
That said, if you need to link up with other tools, you can do so using Kajabi’s Zapier integration. Those with development teams at hand can also use Kajabi’s API to create custom integrations.
Which Has Better Integrations? It’s a Tie!
Neither Teachable nor Kajabi is the most impressive platform where integrations are concerned. Fortunately, their Zapier integrations make it possible to expand on the limited native integrations on offer.
Budget tends to be the number-one consideration for new entrepreneurs. We get it — you have to watch the price tag.
So let’s discuss what Teachable and Kajabi can offer you in exchange for your hard-earned money.
Teachable offers a freemium package. Here, you can test out Teachable’s core features. But, as you’d expect, the free plan comes with some limitations, for example, every sale you make comes with a 10% + $1 transaction fee.
If that sounds like a non-starter for you, you can choose from one of three premium plans that expand upon the freemium package’s features and team capabilities.
With all plans, you get unlimited video bandwidth and courses, student management features, lecture comments, basic quizzes, and you won’t pay fees on free courses.
Teachable’s pricing plans start at $29 per month when paid annually. However, it’s worth noting this still comes with a considerable 5% transaction fee. This fee is removed when you upgrade to the more expensive Pro plan for $99 a month.
Kajabi also has three premium plans as well as a free 14-day trial. After that, pricing starts at $119 per month (with annual billing), for which you can sell up to three products. However, you’re not charged transaction fees, and you can create automations, store contacts, and unlimited landing pages and marketing emails. All plans also include live chat, access to assessment functionality, and you can host webinars.
By upgrading to Kajabi’s more expensive plans, you can create more products and expand your online school across multiple websites. You can also register more admin-level users to help manage your online school.
Which Has More Affordable Pricing? Teachable!
If affordability is your prime concern, Teachable offers cheaper plans that might be more attractive to entry-level course creators.
In contrast, Kajabi is a comprehensive platform with many capabilities that provide greater control over your online school with no transaction fees — as such, the pricing is higher.
Both Teachable and Kajabi offer an extensive set of features, so you may need some support while first navigating these platforms. So, how will these providers help if you reach the end of your rope?
Let’s find out.
Teachable comes with 24/7 email support on all plans. However, if you want more direct contact with the team, you’ll have to upgrade to the Pro plan to unlock live chat.
Besides this, Teachable comes with a range of valuable self-help resources as well as access to the members-only community where you can discuss issues and network with your peers.
You’ll also receive course creator training with TeachableU. Here, you’ll find plenty of video courses that walk you through Teachable’s features in-depth.
If you’re on a higher plan, you can also participate in group coaching calls with a customer success manager. This is another chance to ask questions, clarify any issues you might have, and learn how to use Teachable to the fullest.
The extent of the customer support available depends on which pricing plan you choose. Basic support provides access to live chat, which, when you upgrade to the Growth package, is made available to you 24/7. On top of that, you can also contact Kajabi via email.
Also, with each plan, you get access to the Kajabi University, where you’ll find dozens of hours’ worth of training videos that go in-depth into all of Kajabi’s tools.
Plus, Kajabi comes with a thriving user community which is well worth checking out.
Which Platform Provides Better Customer Support? It’s a Tie!
Teachable and Kajabi both offer decent support options.
Even on Kajabi’s cheapest plan, you get access to live chat support, the Kajabi University, and an extensive online knowledge base. That said, Kajabi comes with a higher price tag. However, if you upgrade your Teachable plan, you’ll benefit from premium support and still pay less than Kajabi’s cheapest plan.
Teachable vs Kajabi: Final Verdict
So at the end of the day, which of these online course platforms is the best for you?
Teachable is ultimately the more affordable solution. It provides everything you need to create successful online courses. With completion certificates, various pricing models, basic marketing tools, and advanced code customization, you can create a great learning experience. For new entrepreneurs, Teachable enables you to create unlimited courses for less than a third of what Kajabi is asking.
However, you might run into limitations that you’ll need to overcome using third-party applications. For example, there’s no doubt you’ll need a better email marketing service as well as a tool that allows you to create auto-responders. You also won’t have a built-in community, which for some online schools is crucial.
In contrast, Kajabi is a much, much more premium option. Considering Kajabi and Teachable overlap on many features, it’s hard to argue that Teachable is the better choice for your money. However, Kajabi provides significantly more advanced email and marketing features and includes basic automation. As such, you won’t require as many other tools if you go with Kajabi.
But if you’re not afraid to include more tools into your workflow, you’ll likely save money by avoiding Kajabi and expanding upon Teachable instead.
Finally, don’t limit yourself to just these platforms. An excellent alternative to Teachable with very affordable pricing is Podia (our Podia vs Kajabi comparison), so be sure to shop around before deciding.
So, there you have it — our Teachable vs Kajabi review. What do you think? Let us know in the comments box below your thoughts. Speak soon!