WordPress developer Keanan Koppenhaver announced today that he has acquired WP Pusher and Branch from Peter Suhm. WP Pusher, a product we have covered for the past six years, allows users to deploy plugins and themes from popular code hosting services like GitHub, GitLab, and Bitbucket. In 2018, Suhm expanded his offerings to include Branch, a Docker-based continuous integration service for WordPress. Both products were selected for the TinySeed Startup Accelerator, a remote accelerator that funds early-stage SaaS founders to live for a year and focus full-time on their startups.
“I raised money from TinySeed and a few angels to build Branch, but wasn’t able to find enough traction to get it to a point where it would be sustainable,” Suhm said.
Earlier this year, Suhm began working on reform.app, a form builder. He described Branch as a “set it and forget it” product that didn’t require much support, as he had closed it for new signups. WP Pusher also required minimal support and had been stable for years.
“It wasn’t really the time that was a problem for me, it was more the mental overhead of having the responsibility,” Suhm said.
“I quickly realized that Reform probably aligned better with my goals and wanted to focus 100% on starting that business. Selling WP Pusher and Branch allowed me to work on Reform, without needing to necessarily raise money or have a job.”
In contrast to the rash of smaller WordPress product companies getting scooped up by larger ones lately, WP Pusher and Branch will retain their “indie” status. The products are being transferred from Suhm’s one-man company to another.
“I knew Keanan because we had been working on getting his agency on Branch awhile back and knew he was a great guy,” Suhm said. “I wouldn’t sell WP Pusher to whomever, because it’s basically what I’m known for in the WordPress space and its reputation means a lot to me.”
Koppenhaver had been searching for a WordPress product to acquire when he happened to be tagged in responses to Suhm’s tweet. He didn’t have the free cash so he spent some time fundraising to make the deal happen.
Who’s buying WordPress plugin businesses these days (at mid 5 digit ARR level)?
— Peter Suhm (@petersuhm) May 16, 2021
“I’m looking forward to integrating GitHub Actions with WP Pusher, focusing pretty heavily on tutorials and content for both products, re-opening Branch for new users and getting the Billable Hours podcast going again,” Koppenhaver said.
When asked if he has any pricing changes planned for WP Pusher, he said, “Not at the moment.” Existing customers can expect no changes for now and may even see some improvements to their current plans.
“I definitely want to focus on filling in any gaps that the current users see in the product and especially adding value to the higher level plans,” Koppenhaver said.