Introducing Botiga, Our New Free WooCommerce Theme

Hey, WordPress fans! Today, we’re checking in with some great news for WooCommerce store owners and anyone looking to launch an online store.

We have officially released our brand new free WooCommerce theme called Botiga.

Botiga is the Catalan word for “shop”, which seems apropos given that we built Botiga to be the perfect theme for shop owners.

So — what’s special about Botiga?

At a high level, Botiga offers clean, modern styling with a lightweight code base and has been built for and with the native WordPress block editor (Gutenberg) to make your store loading as quickly as possible.

It features a unified design system, flexible options in the WordPress Customizer, and tons of advanced WooCommerce features.

In addition, we created Botiga with an eye for the upcoming full-site editing features in Gutenberg so that you can be confident that you’ll be able to take full advantage of the new design options.

Without further ado, let us give you a tour of everything that Botiga has to offer and how you can use it to create a beautiful and functional eCommerce store.

Pre-Built Home and eCommerce Pages

To help you create a great-looking store from day one, Botiga comes with premade demo content for both your homepage and key eCommerce pages. The designs feature clean, minimalist looks that put the focus on your products.

All of the demo content is built using the native WordPress block editor so that you can easily customize it according to your needs.

Botiga’s default demo site is focused on online shops in the beauty industry, but you can easily adapt it to any niche that needs a clean and minimal design. 

We also have more Botiga demo sites on the way to give you even more flexibility.

Easy Demo Import – Get Started in Minutes

Ever had that frustrating “why doesn’t my site  look like the demo?!?!” moment when you install a new theme?

That won’t happen with Botiga because we built our demo import process to be as simple as possible.

Thanks to the aThemes Starter Sites plugin, you can have your site looking exactly like the demo with just a few mouse clicks.

Botiga demo import plugin

You can also choose exactly what you want to import. For instance, if you want the design settings but not the pre-built pages or demo products, just uncheck the Content box on the importer.

Once the demo import finishes (which should take less than a minute), you’ll be able to fully customize everything about your site just as if you built it from scratch.

Optimized for Load Times (We Actually Mean It)

Having a quick-loading site is essential for eCommerce stores. In addition to affecting general user experience, slow load times also result in lower conversion rates and lost sales.

These days many WordPress themes advertise fast load times — but Botiga really does walk the walk when it comes to performance.

Out of the box, Botiga weighs in at just 82.8 KB and achieves near-perfect scores in PageSpeed Insights, Lighthouse, Pingdom, and GTmetrix.

To make sure Botiga is as lightweight as possible, we built it with the core WordPress block editor (instead of using a page builder, which adds weight).

In addition, Botiga uses vanilla JavaScript with no dependencies on jQuery or other libraries. It also minifies its CSS and JavaScript by default, so there’s no need to fiddle around with a performance optimization plugin. Don’t worry about the images in the demo content either because we made sure to optimize those, too.

Botiga Gutenberg UI

Advanced WooCommerce Customization Options

To power all of its eCommerce functionality, Botiga relies on WooCommerce, the most popular eCommerce plugin for WordPress.

To help you get the most out of it, Botiga comes packed with WooCommerce-specific features and customization options, including:

  • several product list and checkout styles
  • three product gallery styles
  • two different cart layouts
  • cart menu icon with summary on hover
  • product filters and sales badges
  • … and much more!

Botiga cart menu

Comprehensive Design Options

In addition to the dedicated WooCommerce options, Botiga also comes with plenty of theme options for adjusting your site’s overall design in the real-time WordPress Customizer.

These options let you customize the look and feel of your WordPress site. Here are the most important ones:

  • multiple header options (including three mobile headers and two off-canvas menu designs)
  • flexible typography options
  • eight pre-built color palettes (or you can build your own palette from scratch)
  • several blog archive and single post layouts
  • customizable scroll-to-top button (you can hide it on mobile)
  • tons of footer layouts with block and widget support

Botiga Customizer options

Get Started with Botiga Today!

We built Botiga to be the theme for people who want to create a beautiful, quick-loading WooCommerce store.

It’s packed with all the features you need to create a successful eCommerce site, but with none of the bloat.

Are you ready to give Botiga a try? Install the free Botiga theme today, and you’ll have a great-looking store within just a few minutes!

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Colin Newcomer