Often we’re asked about what are the best WordPress SEO plugins and tools that we recommend.
That’s because search engines are a major source of traffic for most websites on the internet. Optimizing your website for search engines can help you rank higher in search results and significantly grow your business.
In this article, we will share the best WordPress SEO plugins and tools that you should use. Some of these tools offer similar functionalities, so we will also highlight which ones are the best for specific use-cases.
Things You Must Know About WordPress SEO Plugins & Tools
When reading SEO tips or searching for “best free WordPress SEO plugins”, you will come across articles that feature several dozen tools.
This can be quite overwhelming for beginners and non-techy users.
The truth is that you don’t need dozens of top SEO tools to receive higher search rankings.
While most blog posts (including ours) will share the top most popular SEO plugins, it is extremely important for you to understand the use-cases of each tool.
For example, you never want to use more than one WordPress SEO plugin on your website. We will mention Yoast, All in One SEO, Rank Math, and SEOPress. You need to pick only one to avoid plugin conflict.
We’ll mention SEMRush, Ahrefs, and few other powerful tools, but you don’t need them all when you’re first starting out since they have similar feature set. We will share what tools we use in our business, and which features are the best among each tool.
With that said, let’s take a look at our expert pick of the best WordPress SEO plugins and tools.
Yoast SEO is the best WordPress SEO plugin on the market. It offers a complete website optimization tool that helps you improve your website.
It lets you easily add SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles.
Yoast SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your SEO data if you have been using another other SEO plugin.
For more details, see our complete guide on how to install and setup Yoast SEO plugin in WordPress.
We use Yoast SEO plugin on WPBeginner to help optimize our on-page SEO meta titles and descriptions, manage SEO redirects, control index settings, generate sitemap, etc.
However we don’t use all of Yoast SEO features such as content analysis because we feel it falls short when compared to a more comprehensive writing assistant solution like SEMRush.
This brings us to the next SEO tool in the list.
SEMRush is the best overall SEO tool on the market. Used by professional SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of tools to grow your traffic.
You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.
SEMRush SEO Writing Assistant tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with WordPress, and this will help you write more SEO friendly content.
To learn more, see our complete guide on how to do keyword research for your website.
Google Search Console is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.
It alerts you when Google is unable to crawl and index pages on your website. You also receive helpful tips on how to fix those crawl errors.
Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas.
For more details, see our comprehensive Google Search Console guide for beginners.
Yoast SEO comes with an easy integration that lets you setup Search Console without writing any code.
MonsterInsights, another tool we’ll mention later, helps you bring the Search Console reports right inside your WordPress dashboard for easy access.
Ahrefs is an all-in-one SEO tool for marketers, bloggers, and businesses. It is a popular alternative to SEMRush and offers a lot of similar tools and features.
It allows you to do keyword research, competition analysis, backlink research, monitor keyword rankings, and more.
It also offers a detailed content analysis tool that helps you improve content while targeting specific keywords.
While there’s a huge feature overlap, what Ahrefs does really well is backlink analysis. We can use it to see which sites are linking to multiple competitors, but not us. This helps us receive more backlinks and build more partnerships.
They also help us identify which content multiple of our competitors are ranking for that we aren’t, so we can create content on those subjects to receive more exposure.
Last but not least, Ahrefs helps us better identify duplicate content and keyword cannibalization which helps us merge and upgrade the right content to boost our rankings.
For the reasons above, we pay for both SEMRush and Ahrefs because they’re both good for specific use-cases.
No one on the planet has more insights into what people are searching for than the search giant Google.
Did you know that you can receive your own keyword ideas from Google itself by using the Google Keyword Planner tool.
This free tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns.
It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level.
As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.
Bonus: See these 103 Blog Post Ideas that your Readers will Love (Cheat Sheet).
All in One SEO Pack is a popular WordPress SEO plugin offering a comprehensive set of tools to improve your website. It allows you to easily add SEO title and meta tags, open graph meta tags, XML sitemaps, image sitemaps, and more.
It works out of box with WooCommerce to optimize your online store for SEO. It comes with easy setup and allows you to control access to different settings using a feature manager.
All in One SEO Pack Pro plugin gives you access to more addons, and it is a more affordable solution than Yoast SEO which is why it’s the second most popular WordPress SEO plugin in the market.
Note: All in One SEO Pack is a Yoast SEO alternative. Remember, you only need one WordPress SEO plugin on your site.
SEOPress is another simple yet powerful WordPress SEO plugin. It includes all the features you would expect from a SEO plugin like meta title, description, open graph support, image and content XML sitemaps, redirects, and more.
It comes with easier setup for beginners and advanced controls for more experienced users. It is comparable to all top WordPress SEO plugins on the market in terms of features and ease of use.
A big reason some users choose SEOPress over Yoast SEO is because the premium version is significantly cheaper and comes with a lot of the similar features.
Note: SEOPress is a Yoast SEO alternative. Remember, you only need one WordPress SEO plugin on your site.
Rank Math is a fast growing user-friendly WordPress SEO plugin that allows you to optimize your website for search engines and social media. It comes with a setup wizard and allows you to import data from other SEO plugins during the setup.
It allows you to easily add meta title, description, and Open Graph metadata to your blog posts. The plugin also allows you to generate an XML sitemap, connect Google Search Console, and control access to plugin features based on user roles.
Note: Rank Math is a Yoast SEO alternative. Remember, you only need one WordPress SEO plugin on your site.
Rich Snippets allow you to make your website stand out in search results by showing star ratings below a review, prices below a product, image or video next to the description, and so on.
Search Engines use data available in Schema format to receive this information. All in One Schema Rich Snippets helps you optimize your website by adding that Schema metadata to your website.
It supports reviews, events, people, products, recipes, software apps, videos, and articles as Schema content types. It works nicely alongside your existing WordPress SEO plugin.
Keyword Tool is one of the best free keyword research tools available right now. It allows you to simply generate keyword ideas by typing in a keyword. These keyword suggestions are gathered from Google’s autosuggest feature. It also shows you keyword suggestions from Bing, YouTube, Amazon, and more.
These keyword suggestions are a treasure of information. You can also receive search volume, cost per click, and other data for each keyword by upgrading to their paid plan.
Broken links can affect your site’s SEO and create a bad experience for your users. If you have been running a blog for some time, then you should check your site from time to time for broken links and fix them.
Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. See our tutorial on how to fix broken links in WordPress with Broken Link Checker.
It is a highly useful plugin, and it’s totally free. The only downside is that it can become resource-intensive and may slow down your WordPress hosting server. Some hosting providers like WP Engine already block this plugin.
Because this plugin can slow down your site if you have a lot of content, we use Ahrefs tool for broken link detection because it helps us make sure our website is always fast.
Bonus: Redirection is a free plugin that helps you redirect broken links to an appropriate page on your website.
SEOquake is a useful SEO tool for website owners. It is available as a browser addon for Google Chrome, Mozilla Firefox, Opera, and Safari web browsers.
It provides SEO related information for any website. This data includes page health, age, last updated, Alexa rank, and many other parameters. It is one of the most downloaded browser addons by SEO professionals.
Apart from that, the SEOquake toolbar can show you all the same data search results when you type in a keyword. This information can be extremely useful if you are gauging competition for different keywords. You can even download search results in CSV format and prepare your own excel sheets of search data.
Bonus Plugins for WordPress Website Owners
These tools give you additional advantage when optimizing your website for SEO. They do not advertise themselves as SEO tools but they are essential for every website and play a significant role in your website’s search performance.
Site speed is a major factor in search rankings. That’s why you need to monitor your website speed & performance to make sure it’s not affecting your SEO.
The easiest way to boost your website speed is by enabling caching. WP Rocket is the best WordPress caching plugin on the market, which allows you to set up caching without diving into any technical stuff.
Alternative: WP Super Cache
Many beginners rely on their best guess to make their marketing decisions. You don’t need to do that when you can easily receive the insights you need to improve your website’s SEO strategy.
It tells you where your users are coming from, your top content, what users do on your website, and more. It also allows you to track your WooCommerce SEO by seeing which products are popular and where you are losing customers.
Bonus tip: See what other marketing data you must track on your website to grow your business.
We hope this article helped you find the best WordPress SEO plugins and tools for your website. You may also want to see our proven tips to easily increase your website traffic.